Despite having caused countless wars, mass destruction, and an abundance of suffering, the internet is one thing that humankind can actually be proud of. It has allowed people to communicate instantly from virtually anywhere on our planet. Online trading has enabled companies to do business with each other across continents. It is an incredible economic development.
With this in mind, you may argue that the technological age has obliterated the need to consider geographical features when working with another company online. If you were arguing with an SEO company in mind your argument would be crude. When it comes to SEO, location matters.
Although it has connected us together on a global scale, the internet has not altered the different extremities of our cultures. Business differs from nation to nation, and from region to region. If your SEO company is not aware of the circumstances that are affecting you locally, they cannot make informed and practical advice to help your business. A local company can consider the context of your business and make the best decisions for your brand. Here’s why:
Locally aware: Two companies that are local to each other can share information and contacts to help benefit both parties. For example, a company that is near to you can employ local keywords to help your website perform well in your region – a distant company would not be aware of these words.
Improved trust: Trust is vital for successful business between companies. Hiring a local company may boast the benefit of being able to meet face to face with their staff, and enabling you to create a personal business relationship. A company in a different time zone may not be able to reply to your questions and concerns as quickly as a local company – leaving you frustrated and doubtful. Don’t get me wrong, trust in business isn’t something that comes quickly, but it will come much easier if you are local to the company you are working with.
Locally known: Reading a few testimonials may give you an idea of how a company performs but it will never be able to let you know for certain. If you opt for a company that is local to you, you can check their reputation through your local contacts. You may have already heard of them, meaning you can make a reliable decision on whether they are right for your business.
However, there are many factors to consider when buying into an SEO company. Experience, cost, and diversity of services should be some that you definitely consider before making up your mind on who to seek help from. Having said this, my advice would be to treat locality as one of your top priorities when looking for a company as it may prove vital to the success of your SEO strategy.
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