Saturday, July 24, 2010

How to Join Twitter and Use Twitter Tools to Your Advantage?

It is not difficult to join Twitter, but Twitter tools are not so easy to find or to use. In fact there is plenty of advice online for those that are interested in joining Twitter, particularly for those that want to avoid making mistakes. What is not so easy is using Twitter to its maximum advantage, and for that you have to start by learning about the tools that the twitter website itself offers you.

Having mastered these, there are many other twitter tools available for you that will enable you to easily carry out many different tasks, such as attracting followers with the same interests as you and making sure those you are following are following you in turn. You could do this by checking out each individually but it is easier if you have a Twitter tool to do it for you.

Other tools involve the integration of twitter with other social networking applications, such as Facebook and YouTube, and methods of reducing the URLs that you publish in your tweets to a more manageable size. Sure, Twitter can do this for you but that way the small URLs bear no relationship to the websites or products.

Many ask why you should have to use tools to carry out these tasks, and in fact are they necessary at all. If all you use Twitter for is make and receive tweets and to communicate with your friends and family several times a day, then it is true that you don't need any tools: you can by just using Twitter for its main application - tweeting and passing messages with that 140 character limit. However, some people use it as a marketing tool, while still others want to find out what is happening in the wide twittering world, outside the limited scope of their own followers.

When you join Twitter for the first time you will likely start off with a few tweets just to get started and get used to using the network. You will then start to try out some of the tools and services available on the site, such as trending, lists and retweets. Once you have mastered these, you will be ready for more advanced Twitter tools such as those above, or even more advanced trend analysis or how to automate your Tweets.

For example, there are tools that enable you to write out several tweets and then have them automatically submitted at specified times and dates. Sometimes twitter is over-subscribed and you can't login. There are tools available that enable you to make your tweet and then have it published when the application is free again.

It is very easy to join twitter and to get started using it, and if you like what you see, there are a large number of Twitter tools online for you use to simplify specific purposes and tasks. Some run independently while others can operate as Wordpress plugins so that you can integrate your blog with your Twitter account.

Whatever Twitter tools you use, they are certain to help you make the best use of it, so go ahead and join Twitter and make the best possible use you can of this fabulous social networking application.

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How to Use Social Networking Site For Your Ecommerce Solution and Selecting Your Shopping Cart Software?

How to Use Social Networking Site For Your Ecommerce Solution & Selecting Your Shopping Cart Software? By Jenny Calender At Ezine Articles

Article: How to Use Social Networking Site For Your Ecommerce Solution & Selecting Your Shopping Cart Software?

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Friday, July 23, 2010

Looking For an SEO Company? Choose One That�s Local and Relish the Benefits

Despite having caused countless wars, mass destruction, and an abundance of suffering, the internet is one thing that humankind can actually be proud of. It has allowed people to communicate instantly from virtually anywhere on our planet. Online trading has enabled companies to do business with each other across continents. It is an incredible economic development.

With this in mind, you may argue that the technological age has obliterated the need to consider geographical features when working with another company online. If you were arguing with an SEO company in mind your argument would be crude. When it comes to SEO, location matters.

Although it has connected us together on a global scale, the internet has not altered the different extremities of our cultures. Business differs from nation to nation, and from region to region. If your SEO company is not aware of the circumstances that are affecting you locally, they cannot make informed and practical advice to help your business. A local company can consider the context of your business and make the best decisions for your brand. Here’s why:

Locally aware: Two companies that are local to each other can share information and contacts to help benefit both parties. For example, a company that is near to you can employ local keywords to help your website perform well in your region – a distant company would not be aware of these words.

Improved trust: Trust is vital for successful business between companies. Hiring a local company may boast the benefit of being able to meet face to face with their staff, and enabling you to create a personal business relationship. A company in a different time zone may not be able to reply to your questions and concerns as quickly as a local company – leaving you frustrated and doubtful. Don’t get me wrong, trust in business isn’t something that comes quickly, but it will come much easier if you are local to the company you are working with.

Locally known: Reading a few testimonials may give you an idea of how a company performs but it will never be able to let you know for certain. If you opt for a company that is local to you, you can check their reputation through your local contacts. You may have already heard of them, meaning you can make a reliable decision on whether they are right for your business.

However, there are many factors to consider when buying into an SEO company. Experience, cost, and diversity of services should be some that you definitely consider before making up your mind on who to seek help from. Having said this, my advice would be to treat locality as one of your top priorities when looking for a company as it may prove vital to the success of your SEO strategy.

Do you have a business in Dorset? Bournemouth SEO may be able rescue your company from the dark hands of the recession.

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SEO Consultants Know Secrets That Can Launch Your Business to the Next Level

It’s always nice to achieve something on your own. You get that inner feeling of accomplishment that you know is genuinely worth something because you did everything by yourself. Although this mind set can be great for you to have in life, it is not one that you should try and carry through to your business. Without the support of your contacts and staff your business probably wouldn’t be where it’s at today. Some of the most successful retailers in the country have gotten where they are through team work and co-operation. Hiring the use of other companies does not show a sign of weakness, only a sign of strength. These external companies offer you a service that increases the depth of your company and shows that you are not reluctant to change. If the recession has caused a dip in your sales there may be some companies out there that can help you. The most beneficial of these, would be companies that specialise in SEO.

An SEO consultant is someone that can renovate your website to increase its ranking in search engines.

“Oh really, well I’ve already got a website that’s been professionally designed. It’s really slick.”

Well, although a professional designer will be able to make your website look slick, they won’t necessarily be able to increase your rank in Google. The search engines work on complex algorithms that determine the ranking of your website based on a number of different factors. SEO consultants understand these rules and know how the search engines operate. They can offer you advice in terms of how to lay your website out, and what content to include. Here are some of the key benefits of seeking the help of an SEO consultant:

Make the most out of your online presence – Its not cheap going online. You’ve had to pay through your teeth to get a website designed and then hosting it isn’t cheap either. An SEO consultant increases the efficiency of your website by increasing the traffic that is directed to it, helping you to make the most out of your site investment.

Tailored advice – With an SEO consultant you aren’t just ordering a package. You’re ordering relevant advice. The consultant will review your website and what needs to be done to it meaning they can perform practical changes to your website. They see every client as a new one, and treat your case as unique. Whether your company is big or small they can appropriately cater for your companies needs.

An increase in sales – Although obvious, the fundamental reason you are seeking help from an SEO company is to maximise your profit. Common sense will tell you that a rise in search engine rankings will equal a greater number of website hits. The more hits, the more sales. It’s a correlation that even your child could understand!

If the credit crunch has had a significant impact on you an SEO consultant could be vital to the survival of your business. Improving your status online is the new way to increase sales. It’s the 21st century – the online age has begun!

An SEO consultant has some of the best kept secrets that could help bring your business all the way to the top of the online world.

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Search Engine Optimisation Can Help You Rise Above the Recession

With the 21st century playing host to some drastic changes in the way the financial market has developed, it is more important than ever for a business to have a presence online. If you own a company you have probably already had a website setup to keep your brand in the game. Your website opens you up to a whole new target audience increasing your revenue and your awareness within the market. It also solidifies the professionalism of your brand –it lets people know that you are a company who are really in amongst the new technological age. Despite these advantages websites can be an expensive feature to have. If you have a website you will know it costs a fair bit to have a website designed and hosted for everyday use. With you having already invested a lot of money into your website, and with the recession still very much in affect, it would seem silly to not get the most out of your online presence. Well if you haven’t considered SEO, then you are doing just that.

SEO, or search engine optimisation, is the process of manipulating a websites layout, design and content, to raise the ranking of it in search engines – in particular Google. Its common sense to know that the more traffic you get to your website the more sales you will make, and so the use of SEO can help to maximise sales by directing an increased number of people to your website. Search engines like Google work on complex algorithms that decide how websites shall be ranked for certain keywords. Although the algorithms behind search engines are extremely complex, and mainly kept as a secret, some of there rules can be gathered simply through observation.

#1 Content – The most fundamental part that the search engines base their analysis on is content. If somebody types in a few keywords how much does your website relate to those words? Is your information relevant? Have other websites referred to these keywords and linked them back to you?

#2 Popularity – If you have a lot of traffic heading towards your website you can expect your website to rank higher thanks to the search engines methods. It may seem unfair in the sense that the “rich get richer”, but you need to remember that the search engines don’t work on ethical values. If a website has been receiving a lot of hits, the search engines work under the assumption that the website offers information or services that are beneficial to its visitors.

#3 Age – The longer your website has been receiving visitors the more valuable it will be deemed by search engines. The algorithm assumes that the longer a website has been running, the more established it must be and so a better option for the searcher to click on.

Companies with knowledge in SEO can help increase the traffic directed to your website, and thus increase the amount in your wallet. They may charge a small fee but it is an investment that will prove to be very cost effective over time. Search engines like Google are gold mines for consumers. Remember that.


The use of search engine optimisation services could be the difference between the rise and fall of your business. SEO could be your weapon against the recession.

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What You Should Know About Your Web Browser Before Surfing The Internet?

Many people are excited by the idea of venturing onto the internet. In fact, going online for the first time is relatively simple. It is no more difficult than installing a new piece of software. To connect to the internet you need a modem and an Internet Service Provider (ISP). You also need a web browser.

Can you remember when there were essentially only two web browsers? Nowadays, there are several web browsers available and as a result, it has become crucial for website owners and developers to ensure that their websites are compatible with all the browsers.

A web browser is a piece of software that allows you to access Web sites and navigate between them. Once your browser is set up, you can explore the fascinating world beyond. All web browser are the same in principle. They contain an address box, in which you type a web address, and an area in which web pages are displayed.

Every Web address is unique, in the same way that your telephone number is. It's helpful to think of a web address as a telephone number, whereby you dial the site's address to view it. Web address tells you that the site belongs to the World Wide Web.

Two of the most popular browsers are Microsoft Internet Explorer and Netscape Navigator. If you bought your personal computer in 1999 or later, Microsoft Internet Explorer will almost certain have come pre-installed on your system.

Whether or not your personal computer came with its own browser, your internet service provider may also provide you with one in its start up kit. This could be Microsoft Internet Explorer or Netscape Navigator, but some ISPs, such as AOL and Compuserve, provide you with their own specialty designed Web browser.

You can have more than one Web browser, just as you can have more than one word processor or spreadsheet program. When your internet service provider software first loads, look for a button that says "Internet," "Browse the Internet," or something close to this. When you click on this it will start up your web browser ready to surf the internet.

Lets get one thing clear the internet is a great place but there are some huge security issues with it, for instance the majority of information that it sent and received for your computer is completely insecure and visible, it is transmitted in clear text and is visible to anyone with a mind to intercept.

In fact a recent European directive has stated that all logs of your web browsing, emails and communication should be kept by the ISPs for two years. The UK Government actually want to store this data on a central database, of course it is all done in the causes of catching criminals, terrorists and the like. We sacrifice our freedom and privacy for the small chance of catching a terrorist who has been surfing extremist websites - personally I'm not overly keen on this.

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How to Manage Your Mailing List?

There are powerful mailing list tools you need to manage your own mailing list. You need to control it and eventually manage it. There are many available programs online which have customized forms for signing up and many of them also provide comprehensive tools and reports. Knowing the importance of getting a large volume of subscribers in your mailing list is very helpful for any internet marketer. Take note that there will be a huge difference in attracting people into your website. Also, there’s another difference in alluring them just to sign up and getting their email addresses. However, just imagine that if you are successful in the total control of all the mailing lists, probabilities of making big money will be truly endless! The following are some steps you must consider for you to manage your list and have the highest opt in earnings.

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Grandmother’s guide to video chat

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Wednesday, July 21, 2010

Introducing our Google Fiber for Communities website

7/13/2010 12:21:00 PMIn February we announced our plans to build experimental, ultra-high speed broadband networks. Over the past several months, our team’s been hard at work reviewing the nearly 1,100 community responses to our request for information—not to mention the nearly 200,000 responses from individuals across the U.S.

Throughout this process, one message has come through loud and clear: people are hungry for better and faster Internet access. With that in mind, today we’re launching a new site called Google Fiber for Communities, where you can learn more about fiber networks and keep up-to-date on our project. You’ll also be able to advocate for common-sense federal and local policies that would help fiber deployments nationwide.

We also wanted to thank every community and individual that submitted a response, posted a YouTube video, started a website, joined a rally or otherwise let their voice be heard. We were so honored by the grassroots enthusiasm across the country for this project that we put together a short video to say thank you:

As we explained back in March, we plan to name our target community or communities by the end of the year. We still have some work ahead of us before we’re ready to make that announcement, but in the meantime, we hope this site helps to keep the conversation going.

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Use Chrome like a pro

7/15/2010 11:25:00 AMThis week I sent a note to Googlers about some of the Chrome team's favorite extensions. So many of them asked if they could share the list with people outside the company that I thought I would just do it for them. Here it is. We're proud of the Chrome browser and the great extensions that its developer community has created, and we hope you enjoy them! They can all be found at
Opinion Cloud: Summarizes comments on YouTube videos and Flickr photos to provide an overview of the crowd’s overall opinion.Google Voice: All sorts of helpful Voice features directly from the browser. See how many messages you have, initiate calls and texts, or call numbers on a site by clicking on them.AutoPager. Automatically loads the next page of a site. You can just scroll down instead of having to click to the next page.
Turn Off the Lights: Fades the page to improve the video-watching experience.Google Dictionary: Double-click any word to see its definition, or click on the icon in the address bar to look up any word.After the Deadline: Checks spelling, style, and grammar on your emails, blog, tweets, etc. Invisible Hand: Does a quick price check and lets you know if the product you are looking at is available at a lower price elsewhere.Secbrowsing: Checks that your plug-ins (e.g. Java, Flash) are up to date.Tineye: Image search utility to find exact matches (including cropped, edited, or re-sized images).Slideshow: Turns photo sites such as Flickr, Picasa, Facebook, and Google Images into slideshows.Google Docs/PDF Viewer: Automatically previews pdfs, powerpoint presentations, and other documents in Google Docs Viewer.Readability: Reformat the page into a single column of text. Chromed Bird: A nice Twitter viewing extension.Feedsquares: Cool way of viewing your feeds via Google Reader.ScribeFire: Full-featured blog editor that lets you easily post to any of your blogs.Note Anywhere: Digital post-it notes that can be pasted and saved on any webpage.Instant Messaging Notifier: IM on multiple clients.Remember the Milk: The popular to-do Turns the web into a music library.Posted by Jonathan Rosenberg, Senior Vice President, Product ManagementPermalink

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Top Tips For a Successful Website

The current economic climate and recession has forced everyone to think a little differently about how they are spending and saving money. This is esepecially true of small business owners who have been forced to market and promote their products and servies in different ways. Because of the low barriers to entry, entrepreneurs are often keen to make use of the internet as it is potentially a powerful promotional tool. For those wishing to utilise the internet it is umportant to understand the ways in which products and services can be promoted online.

There are several benefits of giving your business an online presence. For one, it enables you to find and reach out to markets that may otherwise have been extremely costly to target through more traditional advertising methods. In days gone by advertisers may have taken out advertising space in industry journals, radio adverts or if the budget allowed - tv adverts. These methods revolved around the service provider actively going out to track down channels and target their user base in order to attract custom. Not only do you have to make sure that your message reaches the intended audience, but it has to reach it withing the desired timespace. These days the tables have turned in that people will use the internet to actively search for companies who will provide the services they require.

An additional benefit of having your own website is that it can greatly reduce your outgoing spend on communication. Not only will a good website persuasively sell your products and services, but it will also be able to inform people of things like opening hours, shop locations as well as any special offers that you may be running. Your website is one of the simplest and most powerful ways of providing timely information to customers, suppliers and staff.

Creating a website is by no means a straightforward task, and one that requires a significant amount of time and technical skill. Even if you have the knowledge to put together the simplest of websites, you still may not have the time available to you. If this is the case then you may wish to hire the services of a professional web designer or perhaps a digital marketing agency if your site is likely to be more substantial.

If you are looking to outsource the design and development of your website then you should make sure that the people who's services you are employing are fully aware of what you are looking for. Not only will they take your advice on board, but they may also make recommendations to you. It is important to remember that you don't know their industry just as they don't know yours so you may have to make some creative compromises if it means your website will work better and achieve it's purpose.

If you are unsure of who to approach to help you with your project then why not research some local businesses who have websites similar to that which you would like and ask for a recommendation of who they used.

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Link Building Techniques and Tips

Link Building is great way for the people to discover a web site and also for the search engines to see that site. Here is given some tips and ways to build good backlinks.

Many people depend on search engines to get traffic to their web site. Actually, search engines can bring tons of traffic to a web site and it is the best solution but this requires some work to get higher ranking. If the site owner increases the backlinks to his site, he will get direct traffic and enhance the search engine ranking. This is because when search engines see the backlinks, it will give him more value.

When building backlinks, the user must select the proper keywords for the anchor text. These keywords must match the main keywords in the web site. When building these links on different web sites, these keywords are preferable to be different to obtain good results. Also, the keywords in the anchor text must use attracting keywords that will attract the readers.

When choosing a web site for building the backlinks on it, the web master can calculate the ratio of the inbound to the outbound links. If it is a high value, the link will be more attractive to the search engine. This is because that more inbound links to a site means more value to the site and building links on a more valued site from the view of the search engines will perform better on the search engines.

Building backlinks requires content to be posted along with the backlink. This content can affect the value of the backlink. If the content is relevant with the keywords in the backlink and the subject of the page contained in the backlink, it will increase the value of the backlink. Therefore, the webmaster must choose a topic to post related to the subject of the page he linking to.

The webmaster also must choose content that has depends on quality not quantity. The content must attract the human readers before attracting the search engines. This will encourage other webmasters to copy this content and put it on their websites along with the links below it. This will give more backlinks on other web sites.

There are many types of sites that can be used for building backlinks. The most popular are articles directories. In this type, the webmaster writes an article and submits it to the directory along with the backlink at the end of the article. The webmaster can also build links at the forums and social sites. Submitting three posts every day at the top forums can give good results.

People might think that link building is a very difficult task to do, but that is not true. It requires regular working, patience and hard work to get desired returns. For this purpose the webmaster should post quality content and insert link bait which is associated with topic on which you are working. Request emails can be sent to webmasters of another site asking them to link to your site.

There are certain things in link building that should be done and some that has to be avoided. You can consult your webmaster to know how you can benefit from it.

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FatCow VS A2Hosting � Fair Comparison For You to Take a Look

As there are many web hosting service providers on the internet nowadays, it is quite difficult for people to search for the useful web hosting service provider indeed. Whenever people try to search for the web hosting companies, they would find a long list of results in the search engine and they would run into tears because they could hardly read the information from the web hosts one by one.

If you want to find some useful web hosting companies, and you want to save time on the research, you may read this article because I am going to tell you something about two of the famous web hosting companies in the world of Internet, which are A2Hosting and FatCow.

The price of the two web hosting companies is comparable. For FatCow, the price of the web hosting service plan is as low as $5.5 each month. And for A2Hosting, customers could choose to enjoy the cheap plan, which costs $3.46 each month, or the normal plan, which is $5.57 each month.

The cheap plan in A2Hosting would include limits for storage space and data transfer, in which the limit is 10GB. For the normal plan, the features are similar to the plan offered from FatCow. Customers could enjoy unlimited storage space, data transfer and bandwidth. They could also use unlimited email accounts and they could get access to MySQL database in order to build a better website.

In the services provided by the two companies, there are both advantages and disadvantages. For FatCow, there would be a lot of suitable things for sole proprietorship. The customers could use the tools conveniently because the web host would arrange everything for the customers well. They would color the codes at different areas clearly so that people could control the website building better.

For A2Hosting, cPanel is used as the control panel. This is a well-known useful tool for the website owners to create and control the things about the website easily. With the help of this tool, the establishment of website and the further amendment on the website would be simple.

FatCow does not waste a lot of resources to launch different web hosting plans. They just specialize in the online web hosting so that they could devote themselves wholly to providing quality services for the customers. But for A2Hosting, they give a lot of various kinds of web hosting, including reseller web hosting, dedicated server web hosting, etc, to the customers.

Both of the companies provide plenty of software and management systems for the customers to manage the website well. They would also have connections with the companies like Visa and Paypal. Therefore, people may register for the merchants account in those companies faster due to the strong backup from the web hosts. It is not a must for you to purchase the web hosting service plans from these two web hosting companies, but they are generally regarded as the most efficient web hosts in the internet market. Many users say that they are reliable.

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What Everybody Ought To Know About Internet Marketing � For Men And Women

Some of the world’s greatest writers and filmmakers made a name for themselves telling stories about men and women. The irony is that men and women attract as much as they struggle in their relationship. Make no mistake, men and women had always been different.

A few years ago, back in the 90s, the majority of internet marketing was, more or less, directed towards men. Statistics showed that very few women knew or wanted anything to do with the internet. And those few women, if anything, wasn’t really worth the time and effort to reach out to. Back then women internet users weren’t worth your marketing dollar.

Men on the other hand were already spending time sitting in front of their PCs running on Windows 95 or, the latest, 98 with brand new white keyboards and trackballs. In those days you’d think the Internet was designed by men and for men. Internet marketers knew they had to advertise to the male gender if they wanted to be able to sell anything.

Fast forward to 2005. As of five years ago, researchers are singing a different tune: that women under the age of 65 are as much hooked on the Internet as the opposite sex. Some of them are even more Internet-savvy than men their age! Take note this was in 2005. At the time there was no Farmville, Restaurant City, Pet Society, CafĂ© World. There were only a few social media sites on the Internet. “Tweet” was just a word used to describe how birds call out to each other.

This is crucial information for the internet marketer, small business owner or service professional advertising his products or services online. These days you need to put into consideration whether you’re selling to men or women when you advertise online.

Here are some tips. According to recent study, men use the Internet to…

• Download audio files
• Buy stuff from auction websites (eBay)
• Check sports news
• Buy and sell mutual funds, stocks, bonds
• Write on their blogs
• Make reservations in restaurants, hotels
• Read the news

On the other hand women use the Internet to…

• Read religious texts and other spiritual information
• Get health advice
• Join support group websites

This information is based on a 2005 study by Pew Internet and American Life. In 2007, Forrester group also noted that men still spend the most time online. But many experts expect that to change as Flash and online games have become more popular in recent years.

What does all this say about internet marketing in general?

If you wish to market to women, as a service professional or small business owner, you must remember that women prefer simple colors and personality. Your website should make them feel right at home, as if you’re simply talking to them over the kitchen table and handing them good advice. For men, your marketing efforts should be more informative, more features-oriented. They don’t care much for pretty colors, but they do care about their time and prefer to receive the information they want right away so they could move on to the next thing.

As an internet marketer, how you present information to your audience matters as much as the information itself. This is what you ought to know about men and women and the world of modern internet marketing.

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FatCow VS EBoundhost � Choices For Cheap Web Hosting

In recent years, more and more people would like to search for the cheap web hosting plans. The demand for web hosting in recent years increases because a lot of people know and experience the power of internet and they would like to set up a website and earn money. Among the possible web hosting companies which could provide cheap web hosting plans, FatCow and eBoundhosts are quite famous.

The price of the service plans from these two web hosting companies is quite attractive to people who have a limited budget. For FatCow, the price of the service plan is $5.5 per month. And for eBoundhosts, the service plan is priced at $3.95 per month. Both of the two web hosting companies are giving customers unlimited storage space, mail accounts, data transfer and bandwidth. Besides, both of the companies are offering an option that customers could register for unlimited domains in one single account.

For FatCow customers, they could enjoy 30-day money-back guarantee while eBoundhosts customers could enjoy a money-back guarantee within the first 90 days after they purchase a plan. This kind of guarantee can protect the customers and customer could think carefully when deciding on the choice of the web hosting plans.

The web hosting plans of these two companies are unique to each other indeed. For FatCow, there would be a lot of support for webmasters. For example, there would be extension of FrontPage and there would be PayPal's shopping carts pre-installed in the control panel of the web hosting plan. The website builders are comprehensive and there would be templates for customers to design the website easily. For eBoundhosts, there would be many Google custom search tools and customers could also enjoy plenty of software which could let them build a more advanced website.

Both of the companies are providing an uptime guarantee of more than 99%. There is also all-time customer support provided. FatCow makes use of wind energy to power the company and it wins the reputation of being ‘green'.

As mentioned above, the customer support from these two companies is good. FatCow would make use of tutorial and mail to help people solve the problems. There is also FAQ section and wide knowledge base which may aid the customers. On the other hand, eBoundhosts would give FAQ section to the customers and they would also have online manual. In addition, customers from this company can contact the web host by phone, though the phone call is not toll free.

Plenty of the web hosting service providers would try to update the quality and equipment for the services. And these two companies are working as the leaders in this aspect. They would have plenty of experts to help the companies to develop better. They are all experienced in web hosting and there are plenty of users of the services from these two companies.

If you do not know what you need actually, you may visit more websites or online forums and ask so that you can know the real need for your business or for your own.

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